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[Site Reference - Webmaster Articles] Public Relations Using Web 2.0: Businesses can use these Web 2.0 tools to not only generate a buzz in their market, but to also develop public relations campaigns that build perpetual momentum. By taking advantage of social media sites, wikis, communities, and other collaborative environments, companies can further propel their PR efforts.

[DoD Web 2.0 Guidance Forum] Understanding Web 2.0: Impacts and Future Direction « DoD Web 2.0 ...: It provides us the chance to interact with those who may know next to nothing or very little about those of us who choose to serve in the military and helps us to explain why we choose this lifestyle. Finally, it makes every soldier, sailor, marine, and airman a public affairs representative…it will provide our perspective on the narrative of events instead of the often one-sided perspective provided by our would-be enemies (or in some cases, our enemies who quickly discount our actions as malicious in their public affairs campaigns.)

[JOBMATCHBOX] Uncle Sam Needs To Meet His Web 2.0 Neighbors | JOBMATCHBOX: “The contractor shall provide complete redesign, implementation and operation of the Recovery.gov version 2.0 Web site. Design services will include visual design, user-interface design, information architecture, design engineering, project management and all expertise required to deliver a Web site with interactive data-visualization and Web-application level functionality.

[OSS Line] OSS Line: How Web 2.0 is the OSS Industry?: Amdocs have a few other outlets like marketing blogs, podcasts and micro-sites. They are one of the few big OSS companies actively Twittering, which is great, because their tweets actually add value by being a single source for update alerts across all their news streams.

[eReleases Press Release Headlines] Tokiolabs Announces Sushipedia Version 1.2 iPhone App - Press Release: With Sushipedia the focus on accuracy of its content has become absolutely paramount, drawing a clear distinction between the simple vanity variety of applications and a truly powerful and useful informational resource. Accordingly, the Tokiolabs team has completely rewritten and expanded all of the application’s content to combat a mountain of conflicting and otherwise bad information that circulates on the web on Sushi and Sushi culture.

[Brian Solis: Social Media Expert - PR 2.0] Active Listening on the Social Web; It's Overrated | Brian Solis ...: Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing & tech insight to industry publications.

[Posts from the Econsultancy blog] 25 things journalists can do to future-proof their careers | Blog ...: As a contributor to stock illustration/photography myself, I am required to supply : signed model releases for photos/ prove work is my own/ prove that the reference I used for an illustration is my own(i.e. I havent used a photograph or imagery which does not belong to me) , etc

[A PR Guy's Musings - Stuart Bruce] Big PR firm falls for the PR 2.0 hype | Stuart Bruce: A PR Guy's ...: First and foremost, my objective is not to convince you and your readers about the new opportunities social media provide, but rather persuade those less technically agile than yourselves that there are new and disproportionately influential avenues available to them. While you and your readers (and I include myself in that group) may instinctively know and understand social media and how to use it for PR purposes, I can assure you that there are many, many PR people outside the tech/PR blog echo chamber who find the whole thing bewildering, confusing and distinctly uncomfortable.

[ScienceBlogs Channel : Technology] From the Archives: E-Science, Science 2.0, Open Science ...: Imagine if there was a bibliography reference manager that keeps a record of papers read, and allows users to cite papers with one click of the mouse, but does all this in a simpler way than EndNote, and perhaps has one extra feature that people really need but that EndNote doesn't have. For example: if you're cowriting a paper with someone else, the EndNote library needs to be on two computers.

[PR Hub] Survey Reveals Mainframe Persists as Cornerstone of Multi-Tier ...: LONDON - Startling New Research Reveals the Mental Torment of the Nation's Informal Carers - New Research Reveals the True Picture of Depression Amongst Informal Carers in the UK, With Over 54% of women classified as Informal Carers in the UK, Being Depressed - Informal Carers Have Double the Likelihood Of Moderate Depression (or More) Than the General Population (32% versus 16%) - The Research Also Reveals That Informal Carers Have Three Times the Likelihood of Moderately Severe Depression (or More) Than the General Population (16% Versus 5 %)According to new research out this week informal Carers in the UK are some of the most depressed in Europe. Over 300 informal carers took part in interviews, undertaken by research company HPI for co-operative Xest, an informal carer is defined as;

[Randall Beard's Blog] Is the New PR Really Just the New Marketing ? « Randall Beard's Blog: “The news cycle has changed…With Web-based access to information, consumers have real choices for how they learn about the world around them…Not too long ago, the only way for corporations to influence news was for their PR people to issue a press release (intended for media only)…Editors and reporters were in a power position as the filter between organizations and the public. With the old news cycle, all PR people knew the rules: The ultimate goal was to get some magazine or newspaper to write a positive story that would appear weeks or months later…No more.

[Karasma Media] Karasma Media » Blog Archive » Social Media Bible Rebuttal ”” Doth ...: The post references Andrew Hammp’s Ad Age critical book review, and I wanted to make it very clear to my readers that no book is going to provide a legal marketer or any other business owner the time, effort or effectiveness to generate business quickly with social media, solely on their own.

[A PR Guy's Musings - Stuart Bruce] Top ten ways not to choose a social media consultant | Stuart ...: Not to mimmick others, but that they have studied the work of others (and are, of course, creative in coming up their own ideas). It's serious point - when I go looking for help on social networking all I find is people talking about tools.

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