Some related posts from Technorati and Google.

[I-wisdom.typepad.com] i-wisdom: April 2006: contextual targeting study on an Internet advertising campaign for Panasonic found behavioral targeting identified and reached 50.3 percent more imminent buyers of Panasonic plasma TV's than contextual targeting. The study, by Next Century Media using Insight Express across 1,146 respondents, also found the cost to reach each potential buyer was 50 percent less than contextual targeting.

[Ebizq.net] Ronan Bradley's Roads to SOA - ebizQ: Clearly, the emphasis of Web2.0 is user interaction rather than system to system interaction as I covered in my last blog item in this series, But every SOA deployment must have users and hence there must be ways to leverage Web 2.0 into a SOA environment.

Reflected tags on Technorati: Blog, Web2, Web Two